Jonah Berger
Author
Language
English
Description
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency,...