Rhino Entertainment Company.

Follows the career of Atlantic Records co-founder, Ahmet Ertegun, and examine Atlantic Records impact on the evolution of popular music while offering an insider's look at the recording industry from its infancy to today. Features rare clips, performances, and studios sessions of Atlantic recording artists.

From July 1981 when R.E.M. released its first single, MTV documented everything about R.E.M.--their music, their stories, and ultimately their decision to disband in 2011.