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Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without...
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Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.
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"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant...
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Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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Do you have an online business that could do with a unique brand to help you succeed?
Is a brand something you have previously considered but thought it would be costly?
This audiobook will show you how to make a brand that will propel you to success!
Working in the online world is little different to having a traditional business set-up. You still have to attract customers who will buy your products or use your services. Clever business owners...
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Atkin is a businesswoman, influencer, and stylist and friend to A-list celebrities, but her success didn't arrive overnight. Her current lifestyle came from years of hard work, humility, and hustle. Here she shatters the illusion of effortless, instant success, and shares what she has learned along the way-- including the mistakes-- that have paved her road to success. Atkin also offers insight into the importance of creating authentic content, investing...
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"Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live."--Publisher description.
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Red Bull is a study in apparent contradictions: Containing a jolt of caffeine and sugar, it's promoted as a natural health product. Bearing a label that it not be drunk by children or mixed with alcohol, it's sold in convenience stores and bars. And although enjoyed as a refreshing pick-me-up while dancing or playing sports, it can increase dehydration to dangerous levels. Focusing on Red Bull's rollout in Canada, this program looks at a beverage...
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Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting...
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In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family's wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
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Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations...
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"Do you feel like you're hiding in the shadows and not living up to your true potential? Do you lack the confidence to show the world who you really are and build the business you really want? Do you want to stop comparing yourself to other people on social media and start feeling empowered in your own personal journey? If you answered yes to any of those questions, then BE SEEN: Find Your Voice, Build Your Brand, Live Your Dream is the guide you...
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Spotting trends, making mistakes, dealing with fear, and trusting one's instincts-here are the lessons learned from the successful entrepreneurs featured throughout this series. Arlene Dickinson, CEO of Venture Communications, a major Canadian marketing communications firm, and Michael Hyatt, CEO and cofounder of networks software maker BlueCat Networks, join host Dianne Buckner in culling valuable insights into business strategies, marketing, and...
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The polar bear is treading on thin ice. As its frozen habitat melts away, the iconic white bear has become the standard bearer of the environmental movement. This program explores the polar bear's global appeal as a brand through the work of photographer Norbert Rosing, whose captivating images have been used by both a lobby against oil exploration and a producer of crude oil; Sarah Robertson, the filmmaker behind the cinematic documentary Arctic...
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Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space,...
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Held annually in New York City, the American International Toy Fair attracts thousands of inventors and designers hoping to find corporate backing for their fanciful, often far-fetched prototypes. This mammoth trade show is crucial for the creative entrepreneur who dreams of producing a successful toy or game - but it's only one in a long line of hoops to jump through, as inventor Tim Walsh discovers while pitching and developing his Crazy Chins novelty...
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"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
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For years, companies have used temporary employees to keep costs low, but with jobless numbers rising amidst a recession, starting an employment agency is risky business. In this program, Meighen Nehme, founder of The Job Shoppe, a Windsor, Ontario-based temp agency, faces a challenging economy and crosstown competition. Her business plan and decisions are critiqued by Arlene Dickinson, CEO of a national marketing communications firm, and Sylvie Hyndman,...