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Author
Language
English
Description
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template...
7) Business relationships that last: 5 steps to transform contacts into high-performing relationships
Author
Language
English
Description
"The first systematic program for turning acquaintances into valuable relationships. Everyone knows that the strength of client, customer, and referral relationships is critical to achieving their goals each year In fact, recent research indicates that 89 percent of business and sales executives agree that outstanding relationships are the key to their annual sales success But no one has provided a simple approach for turning contacts and acquaintances...