Catalog Search Results
Author
Language
English
Description
Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies. Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The...
Author
Language
English
Description
Learn how to administer the sales, marketing, and service applications in the Salesforce ecosystem, as you study for the third domain of the Salesforce Certified Administrator exam.
The Salesforce Certified Administrator credential can help Salesforce developers, administrators, architects, and sales professionals jump-start their careers and deepen their understanding of the platform. To help you prepare for the exam, instructor Mike Wheeler has...
Author
Language
English
Description
LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.
Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people...
Author
Language
English
Description
Learn why "customer success"—a service approach that goes beyond sales and marketing—is the key to maximizing customer lifetime value.
Customer success is a new field that goes beyond the more traditional sales, marketing, and customer support. Teams are being created to manage the customer life cycle and drive adoption, renewals, upselling, and advocacy. Customer success is one of the hottest B2B trends since the advent of the subscription...
Author
Language
English
Description
Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, and analyzing data to make data-informed decisions for your organization.
Data is an extremely valuable resource. But without study, it can’t be used to create a data-informed strategy. Business analytics helps organizations leverage data to make better, more informed decisions. This course is a basic introduction that lays out the foundations of analytics...
Author
Language
English
Description
Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, analyzing and making data informed decisions with your organization’s data.
Data is an extremely valuable resource. But without study, it can’t be used to create a data-informed strategy. Business analytics helps organizations leverage data to make better, more informed decisions. This course is a basic introduction that lays out the foundations of...
Author
Language
English
Description
Learn how to excel in a competitive industry and build a winning team and culture from the founder and CEO of one of the most successful real estate brokerages in the country.
Mauricio Umansky is the founder and CEO of The Agency, one of the most successful real estate brokerages in the country, and has personally represented some of the most noteworthy properties in the world, including The Playboy Mansion, the Walt Disney Estate, and residences...
Author
Language
English
Description
"Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job...