Toyland Case Studies in Creative Entrepreneurship
(eVideo)
Published
New York, N.Y. : Infobase, [2013], c2010.
Status
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Format
eVideo
Language
English
Notes
General Note
Encoded with permission for digital streaming by Infobase on January 17, 2013.
General Note
Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Restrictions on Access
Access requires authentication through Classroom Video On Demand.
Description
Held annually in New York City, the American International Toy Fair attracts thousands of inventors and designers hoping to find corporate backing for their fanciful, often far-fetched prototypes. This mammoth trade show is crucial for the creative entrepreneur who dreams of producing a successful toy or game - but it's only one in a long line of hoops to jump through, as inventor Tim Walsh discovers while pitching and developing his Crazy Chins novelty concept over several months. Viewers follow Walsh on a frustrating yet ultimately rewarding journey, from a fruitless early meeting with Hasbro to seeing packaged versions ready for store shelves - although they're far different than his original idea. Combined with Walsh's story are numerous interviews with toy industry legends: Betty James, developer of the Slinky; Burt Meyer, inventor of Lite-Brite and Mouse Trap; Reyn Guyer, inventor of Twister and Nerf; and many more. A must-see set of case studies for any artist, entrepreneur, or business student struggling to sell a creative concept.
Target Audience
6 & up.
System Details
Mode of access: Internet.
System Details
System requirements: Classroom Video On Demand playback platform.
Citations
APA Citation, 7th Edition (style guide)
(20132010). Toyland: Case Studies in Creative Entrepreneurship . Infobase.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20132010. Toyland: Case Studies in Creative Entrepreneurship. Infobase.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Toyland: Case Studies in Creative Entrepreneurship Infobase, 20132010.
MLA Citation, 9th Edition (style guide)Toyland: Case Studies in Creative Entrepreneurship Infobase, 20132010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
c8b1bfcb-34fb-84b2-e236-973d49381d62-eng
Grouping Information
| Grouped Work ID | c8b1bfcb-34fb-84b2-e236-973d49381d62-eng |
|---|---|
| Full title | toyland case studies in creative entrepreneurship |
| Author | connell creations |
| Grouping Category | movie |
| Last Update | 2023-01-17 14:42:32PM |
| Last Indexed | 2024-07-03 00:54:49AM |
Book Cover Information
| Image Source | classroomVideoOnDemand |
|---|---|
| First Loaded | Aug 30, 2022 |
| Last Used | Jul 5, 2024 |
Marc Record
| First Detected | Mar 05, 2013 12:00:00 AM |
|---|---|
| Last File Modification Time | Jan 17, 2023 02:48:27 PM |
MARC Record
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| 003 | CVOD | ||
| 005 | 20130307151047.0 | ||
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| 245 | 0 | 0 | |a Toyland|h [electronic resource (video)] :|b Case Studies in Creative Entrepreneurship /|c Connell Creations (Firm). |
| 246 | 3 | |a Case Studies in Creative Entrepreneurship | |
| 260 | 3 | |a New York, N.Y. :|b Infobase,|c [2013], c2010. | |
| 300 | |a 1 streaming video file (68 min.) :|b sd., col. | ||
| 500 | |a Encoded with permission for digital streaming by Infobase on January 17, 2013. | ||
| 500 | |a Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 505 | 0 | |a Preparing for Toy Fair (2:03) -- Networking at Toy Fair (3:16) -- Following the American Dream (2:18) -- Upside Down Chins (2:16) -- Twister (2:01) -- Nerf Ball (1:12) -- Concept Evolution (1:55) -- Slinky (1:48) -- Taking Over Operations (1:44) -- American Made (1:52) -- Getting Ready for Product Pitch (1:13) -- Selling a Dream (4:31) -- Undeterred by Rejection (0:40) -- Toy Design School (2:50) -- Big Monster Toys (2:18) -- Collaborative Design (0:53) -- Eddy Goldfarb (3:35) -- Interactive Media Toy Concept (2:06) -- Mouse Trap (1:32) -- Marvin Glass (2:56) -- Operation (1:22) -- Inchworm and Lite Brite (2:44) -- Play-Doh (4:19) -- Old and New Toy Products (1:15) -- Ant Farm (1:41) -- Sababa Toys (4:33) -- Perseverance (1:11) -- Crazy Chins: Success at Last (2:01) -- Credits: Toyland: Case Studies in Creative Entrepreneurship (2:39) | |
| 506 | |a Access requires authentication through Classroom Video On Demand. | ||
| 520 | |a Held annually in New York City, the American International Toy Fair attracts thousands of inventors and designers hoping to find corporate backing for their fanciful, often far-fetched prototypes. This mammoth trade show is crucial for the creative entrepreneur who dreams of producing a successful toy or game - but it's only one in a long line of hoops to jump through, as inventor Tim Walsh discovers while pitching and developing his Crazy Chins novelty concept over several months. Viewers follow Walsh on a frustrating yet ultimately rewarding journey, from a fruitless early meeting with Hasbro to seeing packaged versions ready for store shelves - although they're far different than his original idea. Combined with Walsh's story are numerous interviews with toy industry legends: Betty James, developer of the Slinky; Burt Meyer, inventor of Lite-Brite and Mouse Trap; Reyn Guyer, inventor of Twister and Nerf; and many more. A must-see set of case studies for any artist, entrepreneur, or business student struggling to sell a creative concept. | ||
| 521 | 2 | |a 6 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: Classroom Video On Demand playback platform. | ||
| 588 | |a Title from distributor's description. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Art. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Management. | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 7 | |a Videorecording.|2 local | |
| 710 | 2 | |a Connell Creations (Firm) | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Infobase. | |
| 856 | 4 | 0 | |z Part of the Classroom Video On Demand collection.|u https://cvod.infobase.com/PortalPlaylists.aspx?xtid=50575&wID=277820 |
| 856 | 4 | 2 | |z Cover image|u https://cdnsecakmi.kaltura.com/p/1067292/sp/106729200/thumbnail/entry_id/0_g3f8elfz/version/100001/width/88 |